#19191a

the challenge

How does ‘America’s Favorite neighborhood ice cream shop’ serveup happiness globally?By scooping up the samedelicious and beloved experience around the world.

the story

The franchise has expanded internationally to nearly 50 far-reaching (and ice cream loving) countries, and needed an international look for their in-store experience to complement appetite appeal.

the design

Dipping back to the brand’s roots as a neighborhood ice cream shop in So-Cal, we created a unified look, aligning in-store packaging, signage, uniforms. The new store experience expresses the brand’s delightful California Cool aesthetic.

the details

The pink sampling spoon represents the brand's philosophy of allowing fans to try as many flavors as they like before choosing a favorite. We celebrate this free and fun-loving spirit through the playful spoon pattern.

the result

Global franchises now utilize a consistent brand aesthetic to serve up happiness time and time again. All it takes is one bite (or lick, scoop or sip!) to enjoy all 31 delicious flavors around the world.