the challenge

How do you create a destination that draws a crowd and reassures patrons that their health is in good hands? You build a brand that's equal parts professional and inviting with a relaxed sophistication that keeps customers coming back.

the story

Hi-Tide opened the first medical cannabis dispensary on the Eastern Seaboard to combine a pharmacy for patients with a public shop and lounge. This called for a brand that could bridge that gap.

the design

WC&Co. created a brand positioning, name and logo that successfully brought the brand’s vision to life. The name is a playful nod to the beach, while the brand identity reflects the dispensary’s laid back, sophisticated atmosphere.

the details

Both playful and professional, cool and inviting, the Hi-Tide brand captures the timeless feeling of summer at the beach, the unique spirit of Ocean City, Maryland and the legitimacy of a dispensary founded by medical professionals.

hang ten

Assuring all branded elements were cohesive, attractive and scalable, we leveraged the new ID to create visual inspiration & additional naming for the store’s retail environment.