the story

As a staple for movie theatre
experiences and candy-lovers
for nearly 100 years
we were honored to give
RedVines a fresh new twist
with a hint of nostalgia.

the challenge

Consumer research yielded two major design mandatories:
the licorice must be seen and RedVines’ Blue must stay on the pack.

the design

Our final design solution is a
twilight field of blue with intricate line work, including vines, leaves and stars. These border treatments create a framework for communications while acting as a springboard for the logotype.

the details

Health benefits and the
“Live on the Sweet Side”
marketing tagline were directly
woven into the trade-dress to
create a holistic design experience.

for the record

We also created extensive brand identity & packaging guidelines to showcase how the design elements make a strong brand experience when leveraged properly.