the challenge

How does an iconic brand continue to stand out in a crowded shelf? You give women a solution that empowers them to express their most vibrant selves.

the story

Revlon knows a woman’s beauty is who she is, and nothing helps her radiate confidence more than a glamorous head of hair. Revlon redefined its iconic Colorsilk line to help women achieve salon- quality results at home

the design

Strong geometric patterns reveal the striking balance of Revlon's best-in-class technology and emboldened femininity. We created a smooth buttercream icon and striking custom font that flows beautifully across pack.

the details

Revlon is the only beauty tools brand with a cosmetic heritage, so we redesigned their series to harness the brand's industry prestige. Strong geometric patterns reinforce the brand's bold glamour and grooming performance.

the result

A Revlon woman possesses undeniable glamour and striking beauty, and we've created a portfolio of options that lets her choose new ways to express herself daily.